The non-alcoholic beverage industry is exploding right now, and we at Simple Goodness Syrups are here for it. We also have some opinions to share. It has always been a core value of ours as a company that is that everyday is worth celebrating, and everyone deserves an invite to the party. In the last five years, the nonalcoholic beverage sector has undergone a transformation that has reshaped the beverage industry and captivated a diverse audience. As the sober curious movement continues to grow, a question emerges with it: can the new alcohol alternatives actually do better than the thing they're replacing?