Simple Goodness Sisters launched as a brand in 2018, but it could be argued that it began far before that, when the sisterhood began. Venise and Belinda grew up in a blue collar, entrepreneurial family in Western Washington. The sisters were modeled a can-do, DIY attitude that encouraged making things you could be proud of, even if you had to do it the hard way, dreaming openly, and taking risks to follow those dreams. These values permeate the business today.