The Sisters

Belinda Kelly is the foodie and flavor master behind our recipes. She founded Happy Camper Cocktail Company, one of America’s first mobile bars, in 2016. Simple Goodness Sisters launched in 2018 due to the fanfare for Belinda’s easy to mix, flavorful cocktail syrups that distinguished her “farm-to-bar” cocktail menu. Today Belinda co-farms the Simple Goodness Farm and co-owns the Simple Goodness Sisters beverage brand and Simple Goodness Sisters Soda Shop.

Drawing on her expertise on both ends of the farm-to-bar movement, Belinda also consults brands on integrating the movement into their brand story. She loves food in all forms, serving others through serving drinks, singing loudly to Dolly Parton songs, and her family of wild boys, including husband Troy, sons Henry and Hayes, and lab Leupold. You can find her most often in the kitchen at the Soda Shop, writing and testing new recipes.

Venise Cunningham is co-owner of Simple Goodness Syrups and the owner of Simple Goodness Farm. Venise transformed a 10 acre dairy property into the world’s first cocktail farm, growing fruits, vegetables, herbs, and flowers exclusively for use in cocktails. A first generation farmer, Venise has cultivated deep ties and connections with the local farm community. Her passion for growing healthier, local food has helped develop her sustainably tended farm to now support both the Simple Goodness Sisters product line and the menu at the Simple Goodness Soda Shop. ​

Venise’s personal motto is to “feed your dreams, and starve your fears.” Venise loves working on the farm alongside her husband, Ross, who is always either on a tractor or fixing one, while she designs their next farm renovation project. On any given Sunday, Venise is probably out in the cocktail field with her kids Deyton and Cash behind her, teaching them the virtues and pragmatics of farm life as she works.