The Sisters

Belinda Kelly is the co-founder of Simple Goodness Sisters, a farm-to-bar beverage brand rooted in seasonal, garden-to-glass ingredients, thoughtful sourcing, and a deep connection to the Pacific Northwest. Her work is centered on creating vibrant, flavor-driven drinks that celebrate what’s growing locally.

Her path into the beverage world began with Happy Camper Cocktail Company, one of the country’s first mobile bar businesses. Known for its creative, seasonal menus, the business earned Seattle’s Best Bar three years in a row before Belinda sold it in 2021. That experience helped shape her signature “farm-to-bar” approach and inspired the launch of Simple Goodness Syrups in 2018—a line of naturally preserved, whole-ingredient syrups crafted from farm-grown and locally sourced ingredients.

In 2020, Belinda and her sister Venise expanded that vision by opening the Simple Goodness Soda Shop, a modern “farm-to-glass” reimagining of the classic soda fountain. Together, they continue to grow the Simple Goodness Sisters brand, bringing seasonal flavors from the farm into everyday drinks.

Belinda is also the co-author of Drink Your Garden: Recipes, Stories and Tips from the Simple Goodness Cocktail Farm (2025), where she shares her approach to capturing and preserving the flavors of each season through gardening and drink-making.

She regularly teaches cocktail and mocktail classes across the Pacific Northwest, focused on “drinking your garden,” zero-waste bartending, and botanical beverages, and consults with brands looking to bring a more authentic farm-to-bar perspective into their work.

Drawing on her expertise on both ends of the farm-to-bar movement, Belinda also consults brands on integrating the movement into their brand story. She loves food in all forms, serving others through serving drinks, bourbon and cold dips, singing Dolly Parton karaoke, and her family of wild boys.

Venise Cunningham is the co-founder of Simple Goodness Sisters and the owner of Simple Goodness Farm, a ten-acre “cocktail farm” in Buckley, Washington. A first-generation farmer, Venise and her husband transformed a former dairy property into a vibrant, sustainable farm dedicated to growing fruits, herbs, and edible flowers specifically for use in beverages.

Since 2017, she has cultivated the land using time-honored practices like composting, perennial planting, animal integration, and crop diversity—methods that support soil health, conserve water, and encourage biodiversity. What started as a bold idea has grown into a thriving farm that supplies ingredients for the Simple Goodness Sisters line of handcrafted syrups and the menu at the Simple Goodness Soda Shop.

Venise co-founded Simple Goodness Sisters with her sister, building a farm-to-bar brand rooted in local sourcing and seasonal flavor. By partnering with other family farms across the Pacific Northwest, she has helped expand the reach of thoughtfully grown ingredients while supporting a stronger regional food system.

She is also the co-author of Drink Your Garden: Recipes, Stories and Tips from the Simple Goodness Cocktail Farm (2025), where she shares her passion for cocktail gardening and creating drinks inspired by what’s growing in the field.

When she’s not managing operations or sharing her farming journey on social media, Venise can often be found working as a real estate agent—helping others grow their own dreams—attending local ag events, or hiding in her garden. 

Her guiding belief is simple: feed your dreams, and starve your fears.